Enhancing customer journeys through ABX

Account-based experience (ABX) is a targeted market strategy that leverages valuable insights and data to provide customized marketing and sales actions along the B2B customer journey.

What is Account-Based Experience?

Driving B2B Goal Performance with the Next Generation of ABM

Account-based experience (ABX) is a strategic approach that leverages insights and data to deliver targeted marketing and sales actions along the B2B customer journey. Unlike traditional methods, ABX emphasizes customer relationships and their overall experience rather than solely focusing on account value. This approach requires alignment between marketing, sales, and customer success teams to provide a personalized and positive experience throughout the buyer journey.

Customer experience
The Rise of ABX Marketing

Engaging Customers at Every Stage with ABX

The rise of ABX (account-based experience) marketing has transformed the way companies go-to-market. This customer-centric approach combines the precision of account-based marketing with the engagement of inbound marketing, allowing companies to tailor their marketing efforts to each individual customer. By deeply understanding the customer’s journey, ABX marketing engages potential buyers at different stages, driving awareness, conversions, and loyalty.

five key strategies

How do we carry out ABX?

Customer-Centric Approach

Why is ABX Important?

The rise of ABX (account-based experience) marketing has transformed the way companies go-to-market. This customer-centric approach combines the precision of account-based marketing with the engagement of inbound marketing, allowing companies to tailor their marketing efforts to each individual customer. By deeply understanding the customer’s journey, ABX marketing engages potential buyers at different stages, driving awareness, conversions, and loyalty.